DBA: Potential Idea's and Concepts

Concept: Helen and I wanted to think further than the design to what will make Hyperloop better and provide the best user experience. If Hyperloop is going to be a success then it needs to put the customers and users at the centre of their focus. We have begun thinking of things that would make Hyperloop's travel experience the best; and most importantly make people loyal customers.

Loop Points: I came up with the idea of Loop Points: as people travel using Hyperloop they are rewarded and after so many rides they get a free trip or coffees or something that makes it beneficial for them loyal and using the service. Almost like a Waitrose card, in which their customers can receive a free coffee everyday!

Cyberloop: On the loop roll Helen came up with Cyperloop: Free Wifi to all commuters

Hypergroup: Discount travel for bigger groups of travelers to encourage more people to use it.

Stay-in-the-loop: Helen also came up with stay-in-the-loop which  could be an email or updates for customers to keep them in the loop about changes or things going on. Could also be the name of the App

We also came up with a list of things that we find annoying when travelling: 

• Delays due to weather - the majority of delays are caused by the weather, this is something that won't affect hyperloop as it is weather resistant.
• Ticket Barriers - Some how make it quicker and more effortless? 
• Slow people - not in a rude way, but sometimes slow people do get in the way when you are in a rush and you feel rude barging past them. Could there be separate lanes? such as a rush lane for people that are in a hurry so that they can run without having to dodge past slow or stationary standers by.
• Queuing for tickets - I suppose queues can't be avoided sometimes, maybe we need to come up something innovative where queues are less of a hassle. Using smarter ways of payments for tickets such as contactless and apple pay.