DBA: Evaluation

Overall, I am pleased with how the project has gone, despite leaving the group behind and going away for placement for the final week. At the beginning of this project, we all focused on the research and coming up with innovative ideas, researching into areas such as how Hyperloop works and researching into LA and San Fransisco as destinations and transport brands that are already around. Helen and I worked hard on building up a strong concept for Hyperloop, with the idea of travellers collecting loop points and being rewarded for their loyalty.  After a successful crit with the DBA judges, we decided to focus on the destination with Helen's strap line, Travel Less, Explore More. 

I enjoyed working within a team of new people, I had never worked with Jonathan and Sophie. However I felt one person did not really pull their weight, they spoke with great confidence had some ambitious ideas, but unfortunately these ideas never really materialised. 

I felt I created some strong visual ideas/concepts, such as the app and website. It was mentioned that I received positive feedback from the DBA judges on the website and app I had designed. I have enjoyed the brief. Although we did not win as a group, I think we have done very well, coming up with something unique as well as creating a strong concept to lead and differentiate our brand.