DBA: Friday Session

This afternoon we met us as a group and presented our ideas we had come up with from our crit with the DBA on Wednesday. Regarding the design work that needs to be done , I think I will be focussing on creating the branding (logo) and the web and app mock ups. Below are the logos I have done: 

When I got back home, my boyfriend pointed out that the logo (top logo) looks like a bunch of bananas! and now I simply cannot seeing a bunch of bananas. As Helen and I like the overall shape of the logo, Helen went away and fitted the logo within the golden ration, to add further concept. Also, it adds movement and speed to the logo so more fitting to Hyperloop. However, it does loose that simplicity. 

seethedifference?