DBA Crit

Today , DBA were in to have an interim crit with our group. We brought all our ideas in, logos and presented everything. We came away feeling very positive about the feedback. They especially liked the idea of hyperloop being about the destination (getting you to San Fransisco and Los Angeles within half an hour) rather than the mode of transport. 

They loved the illustrations that Jonathan brought in and this has prompted our focus of destination. As well they really liked the fact that Helen and I had put time into thinking about our concept, and what would make it better for users. They loved the idea of loop points and the other loop related puns. 
Next steps: 

• Develop Logo (minimal)
• Develop Bird Logo 
• Decide on a Logo (by the end of the week) 
• Decided on a colour palette (we are thinking pastels) 
• Collect Imagery
• Who's doing what