DBA Hyperloop & Logo Ideas

Safer/Faster
Carbon Free
High Speed
Low Cost

Helen and I were discussing concepts and marketing strategies on how we could make the Hyperloop identity different and unique. I came up with the idea of loop points; every-time a passenger travels on the hyperloop  they collect loop points, which (after time) could add up to a free ride. Like you would collect air miles or every time you go into Waitrose you get a free coffee. Makes the hyperloop feel like a community. Also Helen came up with the cracking tagline for the mailing list as "stay in the loop". We also came up with: 

Cyberloop: Free unlimited WiFi as you travel, we thought this would be a good idea as you travel there aren't any windows to look out of and if you haven't got a 

Hypergroup: The name Helen came up with, so passengers travelling as a group could save money by buying a "hypergroup" ticket. 

Logo

I saw this hummingbird vector on Pinerest and thought it would be interesting to incorporate the shape of a bird into the logo, to represent speed and sleek-ness of the hyperloop. Helen went away with the idea and starting creating bird shapes so I decided to step away and create some interesting retro shapes so we have a whole range of logos to show at our interim crit with DBA on wednesday, 

essentially google drive... oops!