DBA Hyperloop

Today the DBA came to present us with Hyperloop. The brief is to create an identity for Hyperloop a high speed transport system with speeds up to 800mph. It has been named the 5th mode of transport.

Founder: Elon Musk 

Audience

commuters
investors
media
potential travelling public
sceptics 

Ideas for deliverables: 

a logo 
a capsule
tickets 
uniforms 
timetable 
signage
posters
publication 
way finding 
route map 
app 
advertising 
capsule interiors 
station environments

The Hyperloop is a conceptual high-speed transportation system originally put forward by entrepreneur Elon Musk, incorporating reduced-pressure tubes in which pressurised capsules ride on an air cushion driven by linear induction motors and air compressors.

Immediately after the presentation, we were told to get ourselves into groups of 4 or 5 and advised not to go with friends... which is the easy option! Helen and I were approached by Sophie and then Johnathan joined us. 

Group 5:

Vanessa Cain

Johnathan Dawes 

Sophie McDonald

Helen Street