Sunday, 19 April 2015

OUGD502: Evaluation

This year I have seen a vast improvement in my design abilities. I found choosing my own briefs this year for responsive helped me find out where my design interests truly lie in Branding and Editorial. 

I have realised that I find myself constantly thinking about my future and graphic design and researching into studios and ma's.

 I found the task of creating my own brand extremely difficult perhaps this is because I see myself more as a design student than a designer. The concept behind my logo is that Vanessa in Latin means butterfly, I began looking into the symbolism behind butterfly and found that it reflected me. One symbolic meaning behind the butterfly is transformation which reflects how far I feel I have come since starting at LCA. I have grown up and I feel I have gone through a personal transformation as a designer and a person. I wanted to use a hexagon in my logo, as I draw inspiration from nature and geometry, and a hexagon is one of the most common geometric shapes that occur in nature. Found in the formation of honeycomb it is associated with bees and their co-operation and hard-working natures. My promo pack and identity is something I will continue to work on over summer as I am still not 100% happy with my personal branding as I feel it might be seen as quite girly.
If I had more time or could re do anything about this PPP module I would've began my brand identity earlier... For third year I will engage more with PPP and improve on my time management.

Overall, I have enjoyed the PPP module this year, reviewing my identity has been very worthwhile and I am happy with what I have produced as I think it represents me well as a creative. My aim for the rest of the year (once the stress of deadlines is over) is to sort get myself out get some sort of placement within graphic design and to get my own website up and running. Also to experience and grow, I want to network with professionals and gain valuable work experience and be more confident in my abilities. As well as immersing myself in the graphic design world by attending more exhibitions and launch nights and mix with other creatives.

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