Taking Care of Business: Logo Research

Aimee showed us 'Canals of England' a project by Olly Sorbsy, as inspiration for our logo. 

"The notion behind this project was reinvention. To design a logo for every canal in England, by taking influence from their past, to create something new. In terms of celebrating the heritage of the canals, I wanted to take something relevant from each one, to create simple yet relevant designs. Creating a glossy, abstract logo would not work due to the age of canals, the logos use old style layouts and plenty of texture.

The influence for this project was taken from my love for old design. A lot of inspiration came from the style of designs painted onto old narrow boats. Not necessarily the hand painted type, but from the general layout and styling of the typography."

As the Print Room is a studio/workshop that practices traditional methods of printing we want a logo that reflects this. I think it will also be quite different. We also discussed having the logo with a slight curve to also reflect our workshop space which is the railway arches.