Thursday, 27 November 2014

My Brand Identity//Development

From my research into whether business cards are still relevant in a digital age, I've decided that they still are and I'm going to create some. I've given a lot of thought to my brand identity, I was originally unsure whether to brand myself as Ness or Vanessa, but I think I will stick with Vanessa. 

People often recognise my hand-writing so I have experimented creating a logo which is my handwriting. I began by writing my name lots of times down on pieces of paper and scanned them in and vectorised it in Illustrator, below are the results. 



However, one thing my friend said to me was that my design work is quite clean and stylish. Which raises the question should my name be hand-rendered? So what I would really love to do (perhaps next weds) is go down to Rossington street and see about embossing my name onto some business cards, which could make it more clean...maybe. However, having my handwriting on a business card I think would give it a personal, friendly feel. 




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