Research into Personal Branding

I've began researching into Personal Branding, I've deliberately been looking at colourful, bright eye-catching ones, as I tend to play it safe with colour. Below is Amanda Mohlin personal branding I found on Behance. I love how she has hand rendered name something I would like to do. It is really punchy and eye-catching, 

LS is the personal identity of Leta Sobierajski, including a logo, business cards and letterhead. The collateral is printed in a set of white and sunshine yellow with a patterned reverse side.

I loved the thought process that went into this Personal Branding: "The idea was to create a personal identity and portfolio. The logo was developed from the initial from my first name where the uppercase ‘D’ would become an addition symbol. I love music and moon so the result when combined musical symbol, uppercase 'D' and full moon together that form simple me."