Ahoy Studio

Ahoy Studio

As part of my 'communication is a virus' brief I got in contact with Ahoy Studio in New York, not expecting to get a response. I was really lucky to get a response to the questions I asked. Below are the responses I got.

Connie Koch <connie@ahoystudios.com>	5 Mar
to me

Ahoy there,

Thanks for getting in touch! Certainly you can post some of our web images on the site you're developing, but please do credit them properly and send me the link sometime! I'm curious what you're coming up with! You may have to take screenshots though.

Answers to your questions below.

Good luck with your project! It's nice to see young designers passionate about design and in particular typography!

Connie Koch

AHOY STUDIOS 

456 BROADWAY 3FL
NEW YORK NY 10013
PHONE 212.645.0565
FAX 212.807.7004

WWW.AHOYSTUDIOS.COM

On Mar 4, 2014, at 1:03 PM, Type & Eye <typeandeye@gmail.com> wrote:

Hello there!

We are a group of Graphic Design students at Leeds College of Art and we are trying to create a viral campaign exposing the amazing typography going on in the UK and beyond! We love your  type when it comes to branding and publications. Would you be happy about us using some of the images from your website to do so? we will of course include a link to your website.

We would also love it if you could answer just a few questions about your typographic practice:

1.When approaching a brief how much time do you spend considering the typographic aspect of the designs?

Typography is the pride and joy of our work as designers, so we dedicate a lot of time not only to the initial type selection, but also to its continuous development and refinement. Great typography is the key to successful design, and it is not only about display type, but also the treatment of body copy and all other text elements. Crafting all this information into a beautiful type composition is never done quickly.

2.Have you attempted designing a font? and what are the difficulties you have encountered in doing so?

Yes. The biggest challenge is to create a harmonious flow of the letters in relation to each other.

3.Where do you draw your inspiration from when illustrating type?

The streets of New York and Berlin. Art books and beautifully designed books and magazines. 

4.Could you suggest a designer/illustrator in this area that has inspired you?

Today, Bridget Riley, Urs Lüthi, Arboretum by David Byrne.

5.What is you favourite font at the moment?

Voice bold condensed. Beautiful narrow display type for large, loud headlines.

Thank you so much for your time, we really appreciate any wisdom you can share,

hope to hear from you soon.